Unilever is launching a new campaign for Lynx’s Excite range, with a major push through Apple’s iAds, as part of a £8.3m marketing spend. The “Falling Angels” campaign launches next week and will be supported by print, TV, digital and other activity.
The campaign claims that the new fragrance is “so tempting, it will make female angels fall from the sky for it”. iAd folk will be able to watch the ad, download the theme tune from iTunes and use Lynx wallpaper. Unilever’s Lynx brand manager, Selina Sykes, said, “iAd is the best platform to launch this new variant to reach our target market.”
