Back in September was a couple visiting a dogs' rescue centre to adopt a pet. They see two conventionally lovable dogs who use their doggy charms to sell themselves before encountering a less obviously cute dog called Harvey who has a different, smarter approach – he's made a TV ad. The ad ends with the strapline "Every home needs a Harvey" and "Discover the power of TV advertising at www.thinkbox.tv". The soundtrack to the ad is Bachman-Turner Overdrive's 1974 classic, 'You Ain’t Seen Nothing Yet'.
Now "Harvey" will have a role in a Christmas ad.
Lindsey Clay, marketing director at Thinkbox, said: "It’s wonderful to be bringing Harvey back to TV. Harvey has proved to be both very popular with the British public and very effective at promoting the benefits of TV advertising. Christmas is the perfect time to bring him back and capitalise on TV’s central role at Christmas, with families gathering around the TV."
Since launching in September, Thinkbox’s TV ad has seen Thinkbox.tv's traffic increase by more than 400%. Harvey's Facebook page has over 7,000 fans.
