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14.12.10

MTV Unveils Music Meter

Today, MTV launches itsMusic Meter a new artist ranking service aimed at upending traditional music charts. Rather than simply track CD sales and radio airplay, Music Meter ranks the top 100 artists bubbling up on a variety of non-traditional platforms.

By tracking an artist's social media buzz (tweets, blog posts, articles) and streams (YouTube, Vevo) in addition to purchase data, MTV's chart shows a more real-time portrait of up-and-coming artists. It will refresh daily. The chart is based on velocity rather than absolute popularity, so it will only show artists who are rising quickly--not those who are sitting in the No. 1 spot.

Have a look here.