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16.12.10

A must see: Profile Banner Wanted Campaign

D-Say, one of Israel's leading digital agencies have expanded and decided to recruit new employees. As a solution they utilized the brand new facebook profile banners. They created a simple banner using only PowerPoint and screen capture. Using a free app they posted this as a profile banner on profiles of CEOs and creative directors of several competing interactive agencies, fitting their agency's name to their banner.
As a result, within 1 hour, publications about the campaign appeared on Israel's biggest advertising sites. This became the conversation of the day in Israel's advertising scene.

NO MONEY WAS SPENT ON THIS CAMPAIGN.