Mobile operator O2 has revealed a special digital campaign for Christmas, the world's fastest pantomime, to play out online in 20-seconds.
A total of 9.7 million O2 customers will be sent texts to encourage them to click through to the site, where the four characters – Prince Charming, Cinderella, an Ugly Sister and the Fairy Godmother – can be customised. Εach customer can create his or her own 20-second digital pantomime. Performances raise 50p for charity and O2 hopes to raise £10,000.
Users are invited to share their online panto, change the cast or enjoy an encore.
All communication is framed within a traditional panto stage, complete with illustrated red velvet curtains. No O2 product or sales messages are included.
The web site is here.
The web site is here.
