Smart Fortwo Coupe: Cement Truck

To visually demonstrate the smart’s smallest turning radius, city cement trucks will be transformed into naturally rotating mobile billboards with a smart fortwo coupe on their spinning cement drums. To minimize the environmental footprint, the branded trucks will drive along already established routes (construction sites) which will pass through some of the city’s highly-trafficked areas. The initiative begins today and will continue for the next four weeks.
For updates on the trucks’ whereabouts, visit: www.facebook.com/smartcanada