Adidas yesterday launched what it's describing as its "largest marketing campaign in history," packed with enough pro athletes, pop stars and adrenaline overload to finally put it on par with heavy-spending competitors Nike and Reebok. The "All Adidas" campaign was created by Montreal agency Sid Lee, which was named global lead for the Adidas brand in 2010.
The campaign's 60-second anthem spot, shown below includes Derrick Rose of the Chicago Bulls, singer Katy Perry, mainstream rapper B.o.B., soccer stars David Beckham and Lionel Messi, plus a whole mess of skateboarders recognizable only to people who own skateboards.
