Carlsberg Sweden is on a mission to unbottle the courage that brews in all of us. Not just any courage but the kind you need in social situations. The people of Sweden are generally cautious and reserved. Working with Akestam Holst the beer company created a competition and social app for iPhone and Android to find and reward Sweden’s most courageous. The Unbottle Yourself app contains over 500 missions, each representing a social challenge. Many missions require you to use smart phone features and social media to succeed. The competition for a party weekend in Hong Kong starts April 5 and will run until April 17, 2011, after which app owners will be able to continue to use the app and challenge their friends in a fun social game.
