French advertising agency Dufresne Corrigan Scarlett created a great campaign forDesperados which is a beer brand from Heineken sold in 40 markets. The campaign brings a holistic approach to advertising, connecting TV advertising with online and even social media.
44 second cinema version of the ad is not really that special although it connects the product with “Party People” which is the target segment of almost every alcoholic beverage in the market. But the campaign really hits the spot with the online in branded Desperados YouTube channel.
