Adrian Chan, art director at BBH Asia Pacific, explains the campaign. ” ‘Be Momentos’ is about encouraging you to abandon inhibitions and do something amazing, ‘legendary‘, no matter how outlandish. So what better way to mentally liberate yourself from any negative voices in your head, than to shut them up with a deliciously, chewy Mentos?”
6.4.11
Mentos: Be MoMentos
Perfetti Van Melle group is running “Be Mementos”, an integrated advertising campaign for Mentos Chewy Dragees mints, launched by BBH Asia Pacific in over several markets starting with South Korea and the Philippines. The regional campaign includes a new commercial with an unexpected take on the usually serious and highly competitive spirit seen at a track and field race. The usually silent and faceless sports ‘mascot’ decides to ‘Be Momentos’ when he surprises everyone with a sudden and dramatic act.
Adrian Chan, art director at BBH Asia Pacific, explains the campaign. ” ‘Be Momentos’ is about encouraging you to abandon inhibitions and do something amazing, ‘legendary‘, no matter how outlandish. So what better way to mentally liberate yourself from any negative voices in your head, than to shut them up with a deliciously, chewy Mentos?”
Adrian Chan, art director at BBH Asia Pacific, explains the campaign. ” ‘Be Momentos’ is about encouraging you to abandon inhibitions and do something amazing, ‘legendary‘, no matter how outlandish. So what better way to mentally liberate yourself from any negative voices in your head, than to shut them up with a deliciously, chewy Mentos?”
