Honda is pushing the boundaries of browser based gaming with The Experiment, an interactive game promoting the 2012 Honda Civic. The game, online at www.experimentgame.com, challenges players to create a chain reaction by placing a set of pop-up windows in sequence. Each video window contains an object that interacts with those around it to create hundreds of possibilities and combinations. At the end of six levels users get the opportunity to create their own chains then challenge their friends. The game is created in HTML5 and is designed to be played in Chrome, Firefox or Safari.
