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12.12.11

LeWeb: Three Social Thunderstorms

Forrester's CEO, George Colony outlined three "thunderstorms" approaching the tech & business world. The presentantion took place at LeWeb and below you can read a summary:

Thunderstorm 1:  The Death of The Web: App economies which have the potential to tap both processing power and the cloud, will change the Web and move it away from a network/browser model to something which leverages devices, apps and the cloud in a more powerful way.

Thunderstorm 2:  Social Saturation
Social is running out of hours and people meaning there is finite demand to meet the current glut of social start-ups and networks competing for our attention, usage and loyalty. As a result, we are moving into a "post social" world in which we see the demise of platforms like Foursquare which don't offer enough value to survive. The post social web will see new or evolved players who offer efficiency and value.

Thunderstorm 3: The Enterprise
George cited that 72 percent of enterprises are either interested in or already implementing social technologies as part of how their business operates. He cited a number of players in the enterprise space such as Salesforce, IBM and Microsoft and hinted that these could evolve and new players could emerge as well. He also noted that one of the core reasons enterprises are interested in social has a lot to do with their customers (the primary focus of enterprise social as he puts it).