Vinnies, (St Vincent de Paul centres of charity), has been running “Signed Finds”, a multi-platform advertising campaign designed to drive foot traffic through the charity’s 253 stores across NSW, Australia. Leading local and international music artists* have autographed and donated pre-loved, personal items that will be hidden in Vinnies outlets throughout the state. The fans of these bands (numbering in the millions) will receive hints about the shirts’ whereabouts through a dedicated Facebook page and then hit the stores to find them.
