Dramatizing the new zero-emission technology, Mercedes literally made the car invisible to the environment through a pretty impressive cloaking effect. I love it because the idea is simple, well executed and
effective (so far it’s managed to get over 8 million people talking about F-CELL hydrogen fuel cells).
effective (so far it’s managed to get over 8 million people talking about F-CELL hydrogen fuel cells).
It was done by covering one side of the car with LEDs that played back a live feed from a camera mounted on the other side. This meant that you had to be in the right position for full effect, but the wrap up video is impressive for those that did see it.
