This year sees Apple celebrate ten years in retail, a milestone that has seen the company overhaul the way it advertises its products in store.
In 1,812 words and 125 sentences, Apple thanks its customers, reveals subtle facts about its stores (its Paris store required 500,000 tiles in its restoration), highlights mistakes – like when it opened a store on Tyson’s Corner and found out that within 30 minutes of the store opening that the stainless steel surfaces needed polishing – finishing with the suggestion that ten years is just the start.
