Facebook remains the go-to network, and the arrival of OpenGraph and Timeline mean that other networks (such as Spotify) or brands, can really integrate with a user’s experience through Facebook apps.
Twitter, while it may not offer
options for “playing” or “buying”, does deserve its place as a central network, with it being a significant driver of news, links and information from other networks.
The arrival of Google+ since last year’s infographic is the most obvious change – and while it’s still early days for Google’s take on social, the implications for social search mean that we’re likely to see much more of it in 2012.
