It happened at every NFL game early October: every one on the game "liked" pink. We mean, it was hard to miss the flood of pink promotional merchandise worn by players, refs, and fans alike. And for those who are still confused as to why, the answer is simple: Breast Cancer Awareness! Throughout October, the partnership between the NFL and the American Cancer Society is on full display, and it’s certainly a sight to behold.
The official NFL Pink website explains, “NFL games will feature players, coaches and referees wearing pink game apparel, on-field pink ribbon stencils, special game balls and pink coins – all to help raise awareness for this important campaign. All apparel worn at games by players and coaches, along with special game balls and pink coins will be auctioned off at NFL Auction, with proceeds benefiting the American Cancer Society and team charities. This is an issue that has directly touched the lives of so many in the NFL family, and we are committed to helping make a difference in breast cancer prevention.”
