9.12.11
Old Spice MANta Claus
Old Spice man, Isaiah Mustafa is back presenting 7 billion gifts for this Christmas. The campaign from Wieden + Kennedy puts Isaiah in the role of “Manta Claus”, promising to give a present for every single person on the Earth. First on his list is@BeautyJunkies (a beauty blogger who promptly shared that she could happily die now) who received a pretty awesome one. Well If you are a lady, not difficult to understand! Videos have also been posted for the city of Baltimore, 25 of Old Spice Guy’s closest Internet friends, Australia and more are coming every day. So far, just over 29 million have received gifts. The video has reached more than 364.000 views in less than a week.